For the company wayuu fashion, i was asked to design a logo, which tells the story of the company. Wayuu fashion sells exclusive, handmade bags from Columbia.


The bird "Cardenal Guajiro" shoud represent the brand. It is a very common bird in the region where the bags are produced.




  • Majestic and proud attitude of the bird
  • One variation with a needle in it's beak and a waving thread
  • Playful and colourful like the bags





I made several variations in shape, colour and shading, which you can see above. Furthermore i kept constantly contact with wayuu fashion to make sure to keep on track. Finally we took some elements from different logos to created the final one. Also the colour had to be adjusted, as wayuu fashion asked for more natural and darker colours, like dark brown and deep purple.