The in 2015 founded event collective Klingkerlitzchen for subcultures needed a logo. It was supposed to be playful, yet catching and unique.
I made several sketches and came up with the idea to design the "Kling" as a eye-catcher a bit bigger, with it's own font. "Kinkerlitzchen" is a german word for a minor matter. It can be translated in frills and furbelows.The event collective made a play of words, which i wanted to underlinde in the logo design. Some floral elements give the logo it's playful and interesting look.